A publication by Paolo Cruz
Ordinary
Tuesdays.
Essays on trust, work, and becoming
someone people can rely on.
Originally published on LinkedIn. Collected here for easy reading.
The latest essay
No. 11
October 13, 2026
Attention & standards
How Good Can We Make It?
When I interviewed for my current company, they gave me an Excel test.
Attention creates choices. It does not make every improvement an obligation.
The archive
Keep following the question.
Recovery & agency
The Graveyard Is Part of the Board
Recovery begins by playing from the position that actually exists.
Reliability & refinement
Rolex, Unfortunately
The watch stayed recognizable. The work kept happening underneath.
About the writer
I’m Paolo Cruz.
I work with employee benefits and write about the ordinary ways people become easier to rely on. The questions tend to move between work, family, memory, and whatever else refuses to stay in its own category.
More about Paolo